Tuesday, May 24

The Project – Where it stems from and other babbling.

My project is lesser known to the web world for one simple reason: It’s stuck in my head. The problem with my project is that is a product of my mind. Born within my brain, nurtured, maintained and organized as a whole complex system of ideas interworking together, my project proves difficult to breakdown and convey clearly. It’s existence feels trapped within the confinements of my cerebral cortex.

I’ve been consumed by ideas relating to this project for 4 years now. Initially, the idea came to life through a combined interest in celebrity culture, marketing and social media. What started off as an interest quickly grew into a framework for a potentially revolutionary marketing concept.

The notion of ‘making it’ is something I’m deeply intrigued by. To think that a person can ‘make it’ and become known/celebrated for applying themselves to their skills and abilities is exciting to me. When you make it, you’re not only recognized for your efforts and achievements but also, endorsed, supported, financially rewarded and linked in to networks that allow you to continually create opportunities and expand on experiences and knowledge.

So, is it possible to market and campaign individuals in the same light as celebrities?

Celebrities are individuals whose lives are marketed to the masses in a number of ways – their personalities, interests, values and tastes are appealing to us and we consume them through magazine articles, interviews, photo shoots, tabloids, etc. It is this method of projecting themselves into the public sphere that allows for them to be recognized, related to, supported and endorsed (if they play their cards right). The celebrity’s ability to be approached and to meet people opens doors – they meet more people, build more diverse networks and create more opportunities for themselves. Simply put: Celebrities are an example of people being marketed. Like marketed products, they are consumed, put to work based on their abilities and even distributed all over the world.

The way I see it, the advent social media has created an opportunity for individuals to project their lives and personalities in ways similar to the ‘celebrity machine’. People can now be marketed to masses, they can build better networks and create more opportunities for themselves.

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Sunday, May 22

23/5/11 - Day 1 of Office Hours

I've finally sorted out my work schedule so that I now have time for my own project productivity. I am very serious about using my time wisely and I intend to document how I am applying myself and working towards goals.

As of yet, we don't have the internet at home which makes it hard to run an internet based project. That said, there are a lot of things I need to do to get my office functioning and running smoothly.

Office needs:

Exchange desk piece for L-shaped desk.
Drawer unit for odds&ends and filing.
Paper organization system.
Printer setup/Hard-drive setup.

Since I have two days off to focus on personal priorities, there are a few things I really need to get done this week:

Purchase Myki card online. [done]
Visa: Hospital for health check requirement. Can$ Money Order for RCMP fingerprints.
Inspection report filled out and mailed. [done]
Bond claim to be filled out + dropped off. [done]
Keypass form to be filled out and dropped off in city.

I'm falling behind with my online life, need to tend to a few things:

Gmail - write to family, follow-up on Twitter follows, delete/file relevant emails.
Hootsuite - Check on @GirlsintechOz/@jessgenevieve, respond to tweets, follow up on shared links and resources.
Blogging - Daily update post, project post.
Google Reader - Subscribe to new-found resources.
Tumblr - Post/share new-found resources.

This should be enough work to keep me occupied over the next two days!

-- JGB
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Sunday, April 24

Project: Girls in Tech Oz Twitter

A recent goal I set for myself is to develop my experience and skills in social media coordination. I would love to be able to work in social media and my lack of previous experience isn’t helping me get any jobs in this field! Social media coordination is a great freelance skill too, so I’m keen to apply myself, gain some experience and further develop my abilities!

I’ve volunteered to handle the Twitter account for Girls In Tech Oz, a community I’ve become a part of with Tammy Butow and some other friends. Here’s a bit about the initiative:

git-aus-logo

Girls in Tech Oz is a social network for women in technology based fields focused on connecting, educating and empowering each other. We do this by holding casual meetups and mixers, helping out with area conferences and tech events, and taking on key community projects, like Laptops for Ladies.

Girls in Tech is a global social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. As young women with the capacity to inspire, we made it our personal desire and passion to create and sustain an organization that focuses on the collaboration, promotion, growth and success of women in the technology sector.

Since this is my first time taking on a Twitter account for an organization, I find myself feeling pressured and puzzled when it came to posting relevant, engaging, interesting posts regularly. I quickly realized that this effort would take some brainstorming and strategic planning.

I met with Tammy and Jess last week to discuss the initiative and get a better idea of the organization and its business plans. We came up with a few ideas for our tweets:

- Set Google Alerts based on keywords related to the organization: women+technology, australia+technology. (I could use some more suggestions, I find it hard to break down such a broad topic!) - Re-write interesting/relevant tweets: Instead of re-tweeting someone else’s post, it can be useful to share the same link/post in our own words. - Sign off on tweets, so that followers know who is posting what. - Introduce members to the whole group, state who they are, what they do and what makes them a tech girl. - Introduce members to one another using @symbols.

I put together a few tweets and scheduled them to post at different times with Hootsuite. Although these tips were useful, I feel as though I need to come up with more strategies for content. I will post them here as I come up with them!

26/4/2011

Idea:

Find sites, networks, blogs, zines, articles about and by Australian women contributors in tech, IT, web, communications, business, entrepreneurship, etc. Strategy:

Follow sites, RSS blogs & zines, bookmark networks, google alert news & articles. Read through these compiled resources weekly, find female contributors, locate on Twitter, introduce them and what they do/write about to GirlsInTechOz followers.

This introduces our followers to women all over Australia in the Tech+related industries, makes way for networking, connecting and creating opportunities.

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Monday, April 18

A generation raised by glitz and glamour is a generation driven to obtain glitz and glamour?

I've just watched this video and it brought up a few points that I'm rather interested in.

Children are growing up in front of televisions broadcasting fictitious images and scenarios of fame and fortune. The boob tube feeds us ample amounts of footage featuring the glorious, glamourous and gorgeous and our minds become saturated with almost certainly unattainable dreams of wealth, recognition and luxury.

This will undeniably give birth to a generation that desires and expects to great extents. And yet I can't help but wonder if there is any chance that the individuals of this generation might even harbour within themselves some sort of insane, strong motivation to attain the lifestyles and statuses that were made to look attainable to them?

If we were able to give this generation tools to showcase their skills and abilities, and to organize their efforts towards making something of themselves... would they not withhold an immense inner drive to broadcast/market themselves in the same fashion as the celebrities they grew up idolizing?

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Wednesday, April 13

Life in Pictures: Valentine’s Day

Brunch on Chapel Street.

Walks with Rekorderlig in the Botanical Gardens.

Another great day, like every other, with the love of my life.

Lucky chooks.

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Tuesday, March 15

Documenting Life Through Blogging – My Presentation in a Blog

I DID IT!!!! I remained calm & cool and managed to present my well prepared presentation with conviction to a group of 30ish Word Pressers at WordCamp Melbourne.

I was worried that I wouldn’t be able to avoid distractions or dedicate the right amount of time. I wasn’t sure I knew how to convey my thoughts and ideas. I didn’t think I could speak to a room of people feeling like my normally confident self. But I did it and it was only possible because I faced the challenge, dedicated and believed in myself.

My Prezi presentation was projected onto a screen behind me and I had cue cards to guide me through my talk. Surprisingly, I didn’t end up needing my cue cards, once I started talking I was able to let my thoughts flow smoothly. Here is a bird’s eye view of the Prezi-ntation I created:

Prezintation Mindmap Here is the Prezi-ntation itself:

Here I have taken screen captures from the Prezi-ntation and paired it with my speech notes so that you can follow through the presentation! Enjoy!1.HistoryWhat does documenting life refer to? Life can be documented in terms of history or in terms of individuality.2.

In terms of history, life documentation relates to an account of chronological existence.

2.1 3. Our life story has been recorded since the invention of writing (as far back as the 4th Millenium BC). First we documented life with a picture writing system (hieroglyphs) on walls.

3.  4. Then we evolved towards documenting life with the alphabetic system in books.

4.  5. The printing press was eventually invented, making it possible to disseminate information through books all around the world, thereby making documentation of life available and accessible to the public.5.

Later, photography was invented, which made it possible to document life through images.
Then video cameras made it possible to capture and broadcast live life documentation.

Camera VideoBefore the invention of the internet, we were in the know or able to find out what happened, say,  in 1942 in Germany because such information is recorded and available to us in the public domain. There are pictures, videos and ample amounts of compiled writing available to tell us whatever it is we want to know about life history.

And so these very basic examples exist to show that life documentation has been used to tell the story of a ‘collective’ world history. We are aware of the history of the world because it is a form of life documentation that is made public.

8. In terms of individuals, life documentation relates to an account of personal existence.

9. 9.1Accounts of personal existence have also been recorded by individuals since the invention of writing. Journals and memoirs have been compiled detailing thoughts, feelings, perceptions and events of one’s personal life.

Unlike accounts of historical existence, we were not able to look up an individuals thoughts, personal pictures, videos, etc. Thus, there is no evidence of life documentation in terms of individuals before the invention of the internet. 10.
Upon the invention of the printing press, only famous individuals were privy to having their memoirs and photos published and thus the autobiography was born.

11.Saint Augustine’s Confessions were written in 397 AD and are believed to be the first examples of autobiography.

Later, photo and video cameras made it possible to document important personal events (family gathering photos) and achievements (graduation videos).

These personal pictures and videos captured have remained private to individuals and their families. They are kept in homes, on bookshelves, in the forms of photo albums, diaries and labelled video tapes/DVDs.

12. 

In terms of history, life is documented in the public domain.

13.

14. In terms of individuals, life is documented in the private domain.

14.

(There is only one dominant exception to this rule: Celebrities. Celebrities are the only example of individual’s lives documented in the public domain.)

15. The advent of the internet and Web 2.0. has now changed the playing field and documentation of personal experience is now thrust into the public domain.

15. 
The invention of the internet has given users a voice and a public forum to express themselves within.

Before the internet, we used to live passively, in private, from the outside in – we internalized and then personalized third party messages which shaped our reality.

16.

We used to look up to celebrities because their lives were readily accessible. We related to them on many levels by admiring their personalities, fashion statements, interests, etc. We internalized these things, personalized them and made them a part of our everyday life/reality.

17. After the invention of the internet, we now that we have a voice in the public domain, we live actively, from the inside out. What we make of ourselves is now projected into the internet using social media tools. 17.

Instead of internalizing and reiterating what we look up to in celebrities, we are now projecting our own individuality: personalities, interests, skills, knowledge, etc.

18. Now that we have tools that allow us to live actively (take our own image and identity into action), we have the power to make ourselves: build and shape ourselves into the individuals idealize and want to become.

 18.

Make Ourselves

By using blogs and social media we can document our lives, project our personalities, share our interests, thoughts and goals. We can develop our skills, create opportunities, promote and shape ourselves into the individuals we idealize want to make ourselves into.

The important question this statement poses is: How can this be done? 20. In order to convey how I came up with my methods of documenting and sharing, I feel I should share my personal experience of life documentation.

21.

- I have been documenting and projecting my life online for a few years now.

- At first, I used Facebook and Twitter. Updated about everyday life, events I was attending, and shared pictures with friends. In university, I was the ‘camera girl’ who captured moments from our weekends of university partying antics. Every weekend I would post upwards of 200 pictures and then would watch as all my friends flocked to my page to tag themselves and comment. I took a lot of pride in maintaining this social hub for me and my friends to connect within.

- I got into music sharing and started embedding music into FB with (Imeem) so that friends could click to hear what I was listening to and enjoying. I really loved knowing that I could post something that someone could click on and listen to in the same moment as I was enjoying it.

- Then I started posting all the articles and sites I was coming across online and I really enjoyed the response I was getting – people were suddenly starting conversations with me about the things I was listening to and reading about.

- From there, my obsession with sharing things grew. I started posting every time I was reading a book, watching a movie or a show and I even started sharing what I was eating.

- Then all of a sudden I got passive aggressive comments from people angered by my activity taking over their entire feeds and I noticed my friend count dropping on a daily basis.

- I completely sympathise that someone with 100 friends would be very frustrated to log on and see nothing but my posts in their feed. Since my intentions were to share things with people who were interested in coming across them, I realized that FB wasn’t the medium I needed for the type of sharing I was becoming obsessed with.

- From that point on, I built a basic blog and moved my incessant updating there. But my obsession kept growing. I’ve always been the type of person who loves information and whenever I uncover something I find interesting, I feel the need to spread the word about it. I find value in sharing.

- I then realized that I was consistently posting about specific topics of personal interest, such as film, music, fitness, books, articles, web findings, social media, web 2.0., the internet, cooking, travel and more. All these topics related to my individual interests, my passions, my skills and my general knowledge base.

- And so I’d inadvertently created a hub that seemed to be documenting all aspects JGB. In realizing this, I decided to take it a step further.

- I started blogging about thoughts and ideas that came to mind, about the everyday tasks I was taking on, about the goals I was setting for myself, how I was managing my time.

- Seeing as FB/Twitter are my only source of ‘audience’, I posted about my blog entries every now and then to remind people to check out the content, if interested. I’ve always intended to market my blog but still haven’t gotten around to it since I have been satisfied with the response I receive from friends and family.

- Then I started to get feedback.

- One night I bumped into an old acquaintance, someone I had met through a friend briefly only once and never had the chance to speak to again. He told me that he loved following my life, that he checked my page often to see what I was up to.

- I started to notice that people were bringing up subjects that I had written about, without wanting to mention that they’d been reading my blog. This gave me the opportunity to share great conversations about my favourite subjects and I even found myself getting to know the people I was engaging with more and more because we were able to connect on a personal level.

- Then there were people who weren’t afraid to admit to reading my blog. They would ask me about whether I was keeping up with the goals I’d set or whether I had figured out what was causing my allergies to flare up. They’d suggest remedies or share similar experience. There were even people who wanted to introduce me to friends who could help me with a project I was working on.

- All of a sudden, I realized that my personal hub was working to my advantage. It was helping me to engage in great conversation, it was helping me to network, it was creating opportunities (both anticipated and unanticipated), and it was even keeping me on point with my goals.

- Social media has developed quite a bit in the time that I began this blogging discovery process. I can now check in to all the music, movies, tv, etc through platforms like GetGlue, I can post pictures with Flickr, Instagram and Hipstamatic, I can track all my great web findings in my Google Reader and even post them to Tumblr. Best of all I can embed all these things into my blog.

- My blog introduces me to the world and serves as my productivity portal. Upon accessing my blog, readers get a sense of my personality, interests, skills, knowledge, drives, goals, motivations, inspirations, etc. Because so much of myself is present on my blog, people get to know me over time as if we are conversing/spending one on one time together online.

- This means that even if I don’t see someone for a long period of time, we still keep track of one another and can pick up conversation over a number of topics and interests.

- By putting my goals into the public domain for all to see, I am making a commitment to keep on top of them. I know that once I have posted them people will ask me about them and hold me to them. I sometimes even put my goals online just so that people will encourage me to think and act towards them.

Over time I have come across various social media tools that I have customized to share different aspects of my life and interests.

Here are examples of how I, JGB, am showcasing my life using blogs and social media:

Life Sharing

Facebook:FBTwitter:

Twitter  Twitter widget:

Twit Widg Foursquare:

foursquare Life Blog Posts:

LifeTimeline:

Timeline  
Photo Sharing

Picasa:Picasa Flickr:

FlikrInstagram:

InstagramVideo Sharing

Vimeo:

Vimeo Youtube:

YoutubeMusic Sharing

Last.fm:

lastfm 

Soundcloud:

SoundcloudGrooveshark:

Grooveshark 

Link Sharing

Tumblr:

Tumblr Tumblr Widget:

Tumb WidgDelicious:

Delicious  Interest Sharing

GetGlue:

GetGlue Google Reader:

GoogleReaderThought Sharing

Thought Blog Posts:

Thought Goal Sharing

Goal Blog Posts:

GoalsProductivity Sharing

Productivity Blog Posts:

ProductivityChallenge Sharing

Challenge Blog Posts:

ChallengeEvent Sharing

Meetup:

 Meetup Document Sharing

Scribd:

Scribd

19.

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