Some post random journal-like video entries:
Some are creating innovative ways to make music and show off their talents:
(Applegirl went on to attract a record contract shortly after posting this video!)
Some host their own TV show episodes:
And while you might think that these are nothing more than obnoxious kids spamming the internet, let's make note of a few things: They write and direct their own episodes, they host their own shows, they edit their own material, they draw in their own audiences and they distribute their own content. And most notably, they're successful in doing so! Hell, ComicFire7 even sells his own personalized merchandise.
Have a look at this over the top video host and then consider a few statistics:
SwiftKarateChop's stats: He has 4,269,483 upload views. That's well over 4 million times that people have viewed his videos! 310,873 people have subscribed and are following his YouTube channel. And yet, he's just a kid, bored out of his mind at home, messing around online.
There are even disconnected communities of people projected into the internet - this group of girls met online, live in different cities and keep in touch with one another's ongoings through a creative YouTube channel they've created called 5AwesomeGirls. Each having their own day of the week to post, they keep in touch and project the antics of their everyday lives online.
They portray images of themselves, posing like the celebrities they see advertised. They promote products and services they endorse. They spread gossip about their seemingly outrageous lives. They attract audiences and interact with fans online, worldwide. By imitating celebrities in this sense, they too are branding their image and marketing themselves.
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