Thursday, July 22

User generated content could take over broadcast television?

There are so many people already projecting their lives into the internet. Everyone wants to tell the world their opinions, thoughts, beliefs - things that form their identity, make them individuals. Already there are large, networking communities of kids generating content and distributing it throughout the internet.

Some post random journal-like video entries:

Some are creating innovative ways to make music and show off their talents:

(Applegirl went on to attract a record contract shortly after posting this video!)

Some host their own TV show episodes:

And while you might think that these are nothing more than obnoxious kids spamming the internet, let's make note of a few things: They write and direct their own episodes, they host their own shows, they edit their own material, they draw in their own audiences and they distribute their own content. And most notably, they're successful in doing so! Hell, ComicFire7 even sells his own personalized merchandise.

Have a look at this over the top video host and then consider a few statistics:

SwiftKarateChop's stats: He has 4,269,483 upload views. That's well over 4 million times that people have viewed his videos! 310,873 people have subscribed and are following his YouTube channel. And yet, he's just a kid, bored out of his mind at home, messing around online.

There are even disconnected communities of people projected into the internet - this group of girls met online, live in different cities and keep in touch with one another's ongoings through a creative YouTube channel they've created called 5AwesomeGirls. Each having their own day of the week to post, they keep in touch and project the antics of their everyday lives online.

It's baffling how much content exists online. People are broadcasting their lives online, imitating what they see on TV. Most notably, users are showing off their personalities - they want to show the world who they are and get their 15 minutes of fame for it.

They portray images of themselves, posing like the celebrities they see advertised. They promote products and services they endorse. They spread gossip about their seemingly outrageous lives. They attract audiences and interact with fans online, worldwide. By imitating celebrities in this sense, they too are branding their image and marketing themselves.

It took the television industry years and billions of dollars to master the art of creating engaging content and attracting audiences. Now suddenly the internet has made way for user created, produced and generated content at the low low cost of nearly nothing.

I intend to create a platform where these creative, driven and talented users can apply themselves to their abilities, engage and collaborate with one another and bring to life content to be packaged and broadcast on the internet.

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