Then somehow I came across this article published in 2008, posted on the New York Times website.
As it turns out, YouTube (through Google) started a Partner's Program that allows for everyday users to include advertising on their videos. For users drawing in big audiences, this program allowed for them to turn their video-making hobbies into their money-making day jobs.
[...] “hundreds of YouTube partners are making thousands of dollars a month.” At least a few are making a full-time living: Mr. Buckley [of What The Buck] said he was earning over $100,000 from YouTube advertisements.
I was happy to read that this advertising endeavor was actually benefiting users and allowing for them to make careers out of their passions. I like to think this is another example of Google's 'Don't Be Evil' motto, whereby they are using the internet and social media as a means of promoting positive outcomes for the general public and not just for corporate financial stimulation.
YouTube, a subsidiary of Google, places advertisements within and around the partner videos and splits the revenues with the creators. “We wanted to turn these hobbies into businesses,” said Hunter Walk, a director of product management for the site, who called popular users like Mr. Buckley “unintentional media companies.”
I hope to follow in the 'Dont Be Evil' footsteps and create a web-venture where users can market themselves, network and collaborate on projects that will provide them with earnings to make a happy living off of.
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